Always there is a buzz about customer insights in business meetings, how important they are and how they can improve business statistics. But somehow it is one of the least matters where a business concentrate after planning. Often this leads to negligence of most common core mistakes which ultimately causes failure of insight powered marketing.… Continue reading Customer Insight mistakes to avoid
Single Sign-On solution is one of the best alternatives to credential loss. With only one set of username and password a user can access multiple websites and applications that are deployed with Single sign-on method. It simply reduces the number of passwords to one set of credentials. Businesses with multiple websites are implementing the solution… Continue reading Advantages and Challenges of Single Sign-On
Before coming to Single Sign-on, I would like to ask a very simple question, how many passwords do you have? I know we all have dozens of passwords. My situation is more critical, I am working in an organization where I have to open number of websites and mobile applications. So, I have too… Continue reading An Introduction to Single Sign-On
So who is your superhero? Superman, Batman, or is it Spiderman? Well, we all have superheroes, somewhere in our childhood dreamt of being the one. Trust me, I always wanted to be like Spiderman and I never missed a single series of Spider-man during my school days. He was my superhero. But as I grew… Continue reading Single Sign-On: My Superhero for Businesses!
No business can survive in this revolutionary era of digital marketing without a strong customer base. Today technology is evolving in a blink of eye and customers are smart enough to know what is best for them. They are looking for a service who is easily served with not much efforts. They want an experience… Continue reading 6 Ways to Excel in Customer Service
Extremely Big Data sets in Businesses gave rise to Big Data. Businesses with sophisticated Data Collection and Sophisticated Tools generate wealthy data on Customer’s Interaction, Habits, Information, and Attitude. Companies analyze those data points and customer insights for Improving products and sales especially customer centric businesses. If a business wants to gain value from collected… Continue reading Turning Customer Insight into Action