Customer Insights

Customer Insight mistakes to avoid

Always there is a buzz about customer insights in business meetings, how important they are and how they can improve business statistics. But somehow it is one of the least matters where a business concentrate after planning. Often this leads to negligence of most common core mistakes which ultimately causes failure of insight powered marketing.… Continue reading Customer Insight mistakes to avoid

business · Customer Insights · Online marketing · SINGLE SIGN-ON · Social Media

Advantages and Challenges of Single Sign-On

Single Sign-On solution is one of the best alternatives to credential loss. With only one set of username and password a user can access multiple websites and applications that are deployed with Single sign-on method. It simply reduces the number of passwords to one set of credentials. Businesses with multiple websites are implementing the solution… Continue reading Advantages and Challenges of Single Sign-On

business · Customer Insights · Online marketing · Uncategorized

An Introduction to Single Sign-On

  Before coming to Single Sign-on, I would like to ask a very simple question, how many passwords do you have? I know we all have dozens of passwords. My situation is more critical, I am working in an organization where I have to open number of websites and mobile applications. So, I have too… Continue reading An Introduction to Single Sign-On

business · Customer Insights · Online marketing · SINGLE SIGN-ON · Social Media

Single Sign-On: My Superhero for Businesses!

So who is your superhero? Superman, Batman, or is it Spiderman? Well, we all have superheroes, somewhere in our childhood dreamt of being the one. Trust me, I always wanted to be like Spiderman and I never missed a single series of Spider-man during my school days. He was my superhero. But as I grew… Continue reading Single Sign-On: My Superhero for Businesses!

Customer Insights

Turning Customer Insight into Action

Extremely Big Data sets in Businesses gave rise to Big Data. Businesses with sophisticated  Data Collection and Sophisticated Tools generate wealthy data on Customer’s Interaction, Habits, Information, and Attitude. Companies analyze those data points and customer insights for Improving products and sales especially customer centric businesses. If a business wants to gain value from collected… Continue reading Turning Customer Insight into Action