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Do You Hate Passwords? Try Single Sign-on

Do You Hate Passwords? Definitely yes, who love them? I hate to remember a complex set of some characters and numbers. As the day passes, the number of online resources are increasing. This simply means more resources and their respective passwords. On an average, we have more than 5 set of usernames and passwords and… Continue reading Do You Hate Passwords? Try Single Sign-on

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Single sign-On, Saves Users From Passwords!

Passwords are everywhere. We are living in the digital world where we are connected to the internet and have many online resources to access on the daily basis. Creating and remembering passwords are really an inconvenience for users. We have dozens of accounts and dozens of credentials to handle and manage. And managing credentials is… Continue reading Single sign-On, Saves Users From Passwords!

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How customer segmentation can help a business

Every customer is different, even people of similar interests share some dis-similarities. Likewise marketing strategies should not be similar for every type of customers. If what you are offering is generic then a common marketing strategy may work. Segmenting can become a core practice for businesses which have non-generic product or service, like a baby… Continue reading How customer segmentation can help a business

business · Customer Insights · Online marketing · Uncategorized

An Introduction to Single Sign-On

  Before coming to Single Sign-on, I would like to ask a very simple question, how many passwords do you have? I know we all have dozens of passwords. My situation is more critical, I am working in an organization where I have to open number of websites and mobile applications. So, I have too… Continue reading An Introduction to Single Sign-On

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Single Sign-On for Both Security and Convenience

Imagine a situation where customers have to walk around with a keyring that contains hundreds of keys in it to perform a particular task. Isn’t it embarrassing? Similarly, for an online business that has multiple websites, forcing users to remember tons of usernames and passwords is not a good option. Trying to keep a record… Continue reading Single Sign-On for Both Security and Convenience

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Customer Insights- A Jetpack for Small Businesses

In era of Internet and E-Commerce small businesses are pacing up with either more offline publicity or social media. Social media no doubt is the best platform to promote and spread awareness in an Locality or State. Along with social media, offline promotion plays major role in Promoting and getting Leads. Talking about small businesses,… Continue reading Customer Insights- A Jetpack for Small Businesses